Artificial intelligence applied to business processes

Marketing

Userbot automates repetitive tasks and supports the marketing department by providing automatic responses to frequently asked questions on brands, products, promotions and events, as well as internal support for the marketing team.

Sales / Commercial

The AI Agent enhances the sales team’s efficiency by supporting operational, informational and customer service activities, reducing the manual workload and ensuring faster responses. It can deliver accurate, up-to-date information on price lists, product versions and availability, automatically retrieve and provide technical data sheets, manuals and commercial documentation, highlight active promotions by customer or product type, support new salespeople with onboarding by offering centralising access to training materials and key documents, and collect valuable data from customer conversations.

Administration / Finance

Userbot can answer questions on accounting procedures, tax deadlines, tenders and balance sheet items, while assisting with the collection of documents (e.g. F24, financial statements, and invoices). It also guides colleagues through reporting and reimbursement processes. When connected to administrative systems (e.g. Zucchetti, SAP), it can check for transaction anomalies, update records, indicate deadlines, and track budget changes.

Technical Support

Userbot provides answers on installation, troubleshooting, basic configurations, warranties and after-sales support. It can manage technical FAQs and generate assistance requests. Integrated with ticketing or CRM systems, it can open, classify and assign tickets, update report statuses, and supply serial numbers, technical documents and intervention histories.

Customer Service

Userbot supports users in every stage of the after-sales process, offering immediate answers about services, returns, shipments and complaints. Integrated with e-commerce, CRM or logistics systems (e.g. Hubspot, Magento, Shopify, SAP), it can check order and shipment status in real time, initiate, record and monitor returns or complaints, and automatically send links to relevant documents (return labels, invoices, delivery notes).

Human Resources

Userbot provides employees with instant answers on company policies, holidays, sick leave, onboarding/offboarding procedures, benefits and welfare programmes. It can be enriched with internal documentation such as manuals, regulations and supplementary agreements. Integrated with HRMS systems, it automates holiday requests, attendance tracking, mandatory training management and the distribution of forms to HR.

Internal Help Desk

Userbot can resolve common issues such as password resets, software errors and VPN configurations, or offer step-by-step guidance. It is also a resource for IT policies and software manuals. Connected to ITSM systems (e.g. Jira, ServiceNow), it can open tickets automatically, assign them according to predefined rules, collect initial details, and update users on request statuses.

Production / Operations

Userbot provides answers on standard production processes, operating guides, maintenance checklists and internal regulations. It is particularly useful for supporting shift workers, maintenance teams and new operators. Linked to MES or IoT systems, it can report anomalies on request, list required interventions, and provide teams with updates on progress, performance or production quality.

Logistics

What we can easily do: Userbot streamlines logistics management by supplying up-to-date information on shipment status, goods receipt, stock availability and delivery operations. Integrated with Warehouse Management (WMS), Transport Management (TMS) or ERP systems (e.g. Smeup, SAP, Oracle), it can track parcel and shipment locations in real time, flag anomalies in incoming or outgoing flows, and provide details on delays or deliveries.